The LinkedIn strategy works. I know it works, because most of my best clients have never seen a single one of my reels - they came from a message I spent twenty minutes writing.

And that's exactly where people fall over.

Twenty minutes of proper research per prospect is the whole strategy. It's the difference between an email that gets answered and one that gets deleted. But twenty minutes is also why most people do it enthusiastically on Monday, twice on Tuesday, and never again.

So this post is the other half. Same strategy, same steps - but with Claude doing the research with me, so one prospect takes about five minutes instead of twenty, and I can genuinely do it every day.

Read the strategy first.

This post assumes you already know the method - who to target, what a gap is, and why we move to email. If you haven't read it yet, start here: How to Land Clients on LinkedIn. Come back once you've got it. None of the prompts below will make sense without it.

First - download the strategy

Every prompt in this post starts with the same instruction: read my LinkedIn strategy.

That's not a figure of speech. Claude needs the actual strategy in front of it, or it'll write you the same generic outreach email it would write for anybody. So I've written the whole method up as a file you can hand it.

Download the LinkedIn Client Strategy (.md)

It's a plain text file. Attach it to your Claude chat with the paperclip, or drop it into your Claude project so it's there permanently. That second option is better, because then you never have to attach it again.

What else Claude needs from you

Two more things, and then you're set up for good.

Your brand blueprint. One document that says who you help, what you actually do for them, what you charge, how you talk, and what proof you've got. Claude cannot write in your voice or pitch your offer if it has never been told either. If you haven't got one of these yet, it's the first thing to build - I've written up how to set the whole filing system up in The Co-Founder Setup.

Web access turned on, so Claude can actually go and look at a business rather than guessing at it. If yours can't browse, that's fine - you just do the looking yourself and paste in what you found. The prompts work either way, they just do less of the legwork for you.

The two paths

There are two ways into this, and they only differ at the start. After the research, they run identically.

Which one should you use? The job ad path is faster and the intent is higher, so use it on the days you haven't got much time. The founder path has a far bigger pool, so use it when you want volume. Most weeks I do both.

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PATH A - The job ad

This is the one I'd start with, and it's the newest part of how I do this.

A live job ad is a business publicly announcing what's broken, and confirming that money has already been set aside to fix it.

Think about what has to happen before a job ad exists. Someone noticed a problem. Someone else agreed it was a problem. A budget got approved. A description got written listing, in detail, the things nobody is currently doing properly.

You are not guessing at their gap. They have published it, with a salary attached.

And a good number of those roles are not really a person. "Manage our email flows, keep the CRM updated, send the onboarding pack, chase outstanding invoices" is not a job. That's four systems in a trench coat, and a founder is about to spend £28,000 a year on it because nobody has shown her the alternative.

Step A1 - Find the job

Go to LinkedIn Jobs and search the roles that sit next to your work. Depending on your niche: operations assistant, marketing coordinator, executive assistant, customer success, admin manager, community manager.

Filter to companies with under ten employees, same as always. Small company, founder still does everything, short decision chain.

What you're looking for is a job description with a list of tasks in it. The longer and more scattered the list, the better - a role that's four unrelated things bolted together is a role that was never really one job.

Step A2 - Run Prompt A

Copy the whole job ad. Not a summary - the lot, including the salary if it's listed, because that number tells you what they think the problem is worth.

Here's a live job ad I've found on LinkedIn: [PASTE THE FULL JOB DESCRIPTION]

I'm using the LinkedIn strategy in my knowledge base to find consulting clients.
Read that strategy & my brand blueprint before you answer anything, so this
follows my process & sounds like me.

First, tell me what this job ad tells us about the business:
- What are they actually trying to fix by hiring for this?
- Which parts of that role are a system or an automation rather than a person?
- What do the seniority & the salary tell us about the budget they've already
  approved for this problem?
- Is this a real fit for what I do? If it isn't, say so & tell me why, rather
  than writing me an email anyway.

Then go & look at the business itself - their website on a phone, their socials,
their lead magnet, their booking flow - & give me one specific gap you can
actually see.

Then draft the email.

The email's job is to introduce me & find out whether they're open to a
conversation. It is NOT to sell, pitch, price or propose anything. If it reads
like a pitch, you've got it wrong.

Rules for the email:
- Open with them & the specific thing you noticed. Never with me.
- One short line on what I do, in their language. No tool names.
- Decide for yourself whether to mention the role they're hiring for. Sometimes
  it's the strongest line in the email, sometimes it's better as the reason I
  looked rather than the subject of the message. Tell me which you chose & why.
- One small ask. A short reply, or 15 minutes. Never "a discovery call."
- Under 150 words.
- Written the way I actually talk. Warm, direct, no corporate wording.

Give me the subject line & the email. Then tell me which single sentence is doing
the most work, so I know what to protect if I edit it.

Two things in there earn their place.

"If it isn't a fit, say so." Without that line, Claude will write you a lovely email for a company you have no business emailing, because you asked for an email and it wants to be useful. With it, you get told no - which saves you the twenty minutes and, more importantly, keeps you off the radar of people you can't actually help.

"Tell me which single sentence is doing the most work." You're going to edit this email, and the danger when you edit is that you smooth out the one line that was doing the persuading. Knowing which sentence that is means you edit around it instead of over it.

Step A3 - Find the founder

The job ad gets posted by the company. You still need the human.

Click through to the company page, find the founder, owner or CEO, and open their profile. That's who you're warming up in Step 4 - never the HR inbox, never the generic careers address.

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PATH B - The founder

The original method. Bigger pool, slightly more work, and the one to use when you want to go after a specific type of business rather than waiting for them to advertise.

Step B1 - Find the founder

LinkedIn search, filter by People, title Founder / CEO / Owner, and your niche keyword. Add a location filter if you want to start local - a founder in your own city is measurably more likely to take the call.

Then the 60-second qualifying check: company under ten people, an actual business with actual customers, and active on LinkedIn in the last month. If they haven't posted or commented in months, the warm-up has nothing to attach to. Move on.

Step B2 - Do the looking

Before you prompt anything, spend three or four minutes as a customer. Open their website on your phone. Click the link in their bio. Sign up for their freebie with a real email address. Try to book something.

You can hand all of this to Claude - but you'll get a much better answer if you've seen it with your own eyes first, because you'll notice the things a browser can't, like the fact that it took four clicks and you gave up.

Step B3 - Run Prompt B

Here's a company I want to connect with:
[COMPANY NAME] - [WEBSITE] - [FOUNDER'S LINKEDIN]

I'm using the LinkedIn strategy in my knowledge base to find consulting clients.
Read that strategy & my brand blueprint first.

Walk their customer journey the way one of their actual customers would, & tell
me where it breaks:
- What happens on their website on a phone, not a desktop?
- Where does the link in their bio actually send people?
- Is there a lead magnet? If there is, what should happen after someone downloads
  it, & what probably doesn't?
- How many clicks to book or enquire? Is there any confirmation or follow-up?
- What are they doing by hand that a system should be doing - DMing a PDF,
  sending invoices, copy-pasting onboarding?

Give me the gap in ONE sentence, in plain English, the way I'd say it out loud.

Then draft the email.

The email's job is to introduce me & find out whether they're open to a
conversation. Not to sell, pitch, price or propose. If it reads like a pitch,
you've got it wrong.

Rules for the email:
- Open with them & the gap. Never with me.
- One short line on what I do, in their language. No tool names.
- Say what it would mean for them, not what I'd build.
- One small ask. A short reply, or 15 minutes.
- Under 150 words.
- Written the way I actually talk. Warm, direct, no corporate wording.
- Close with one genuine, specific thing I liked about their business.

Give me the subject line & the email, then tell me the one thing you'd want me to
check before I send it.

"Give me the gap in ONE sentence" is the line that matters most here. If Claude can't say it in one sentence, it hasn't found a real gap - it's found a vague feeling about their branding, and that is not something you can open an email with.

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Where both paths meet

Step 4 - Warm them up

Nothing has been sent yet. Now you become a name rather than a stranger.

Day one, leave one genuinely useful comment on a recent post. Not "great post" - something that shows you read it and had a thought. Day two or three, engage once more. Then send the connection request with a short note that references their content and says why you'd like to connect.

No pitch in the note. Not a soft one, not a "quick question." The note's only job is getting you into their network, where your profile does the authority work for you.

Then wait two or three days.

Step 5 - Send the email

Find the email on their website contact page, their privacy policy, or their LinkedIn contact info tab.

Then send what Claude drafted - after you've edited it. Which brings us to the part of this post I most want you to read.

Before you send anything - check these three things

Claude drafts. You send. That means the mistakes are yours, so give every email sixty seconds of proper attention.

1. Is the gap actually true? This is the big one. Claude can be confidently wrong about a business. If it tells you their booking flow has no confirmation email, go and check that their booking flow has no confirmation email. Emailing a founder about a problem she doesn't have is worse than not emailing her at all - it proves you didn't look, which is the exact opposite of what this whole strategy is built on.

2. Does it sound like you? Read it out loud. If there's a sentence you'd never say to a person's face, cut it. AI writes fluently and slightly blandly by default, and bland is what everyone else in her inbox sounds like.

3. Is there a pitch hiding in it? Claude wants to be helpful, and being helpful looks a lot like selling. Anything that mentions packages, pricing, availability or "I'd love to work with you" comes out. You are asking whether they're open to a conversation. That's all.

Step 6 - One follow-up

Three or four days later, two lines. "Floating this back up - I know inboxes are chaos. If the timing's wrong, no stress at all."

Then stop. Two emails maximum. We're consultants, not debt collectors.

The daily number is still one

Claude makes the research faster. It does not make the strategy a volume game.

One prospect a day, properly researched, warmed up and emailed. About thirty minutes now instead of an hour. Five real conversations a week with people who own businesses and can say yes to things.

The reason it works is that it's personal. The moment you use the time you've saved to send ten generic emails instead of one good one, you've rebuilt the thing everyone else is failing at.

Start today

Open LinkedIn Jobs, search one role that sits next to your work, and filter to companies under ten people. Take the first job ad with a scattered list of responsibilities in it, and run Prompt A.

You'll have an email drafted before you've finished your coffee. Then read it properly, check the gap is real, make it sound like you, and send it.

That's one. Do it again tomorrow.

If you haven't set up your AI brain yet, that's the prerequisite for all of this - start here.

And if what you want is the whole system - the pricing, the positioning, the tech and the outreach together - that's what I teach inside Tech Queen Academy.

Watch the free training ‚Üí