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Simplifying AI for my non-techy friends.
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If you run a business and feel like everyone else has worked out AI while you're still using it to tidy up emails, Claude Code is where that changes. It isn't just for developers. Here's what it is in plain English, why I use it over the chat, and the business jobs it runs for me every week.
Clients come to me needing a landing page in the next half an hour because they've just decided to launch a lead magnet. I don't open a page builder for that anymore. Here's how I design the page in Codex, move it into Claude Code, connect it to Brevo and put it live, with every prompt I type.
So you've decided to jump into Claude Code, you've opened it, and now you're looking at an empty box. This is exactly what I'd do in your first hour: build your AI brain in Obsidian, fill it with your business, map your organisation and install your AI COO, with a free kit for each step. Then the AI employees I'd install next.
Claude Code sounds like something for developers. It isn't. Here's what it is, what the terminal is and why you barely need it, how to connect Claude to your computer, and the four features I use to run my business: Customize, routines, artifacts and Dispatch.
A members-only course portal with logins, a dashboard, a course viewer, an admin area and payments, built from a free starter template. The prompts I type into Claude at every step, the clicks Claude sends you to do in Supabase, Brevo and Stripe, and how to lock it down before it goes live.
The thing that stops most non-technical people building with AI isn't the build. It's the first error they don't understand. These are the four prompts I paste when something breaks, in the order I use them.
